Elsa Hosk Fronts Alo Yoga Valentine’s Campaign

Elsa Hosk is the face of Alo Yoga's Valentine's Day campaign... and the season's slogan is: "Love Yourself First"

Elsa Hosk in Alo's new Valentine's Day campaign

Alo Yoga, a leading brand in sportswear and contemporary apparel, has announced that renowned model Elsa Hosk will be the face of its latest advertising campaign for Valentine's Day 2026. The campaign was shot at the iconic Beverly Hills Hotel in Los Angeles, reflecting a classic romantic atmosphere.

Pink Looks with Classic Designs

Hosk appears in the campaign wearing a range of the brand's signature designs, exclusively in "Candy Heart Pink," a shade chosen by the brand to express the femininity and joy of the season.

Campaign Philosophy: Celebrating Personal Rituals

In an exclusive statement to WWD, quoted by Al-Tahrir Studio, Samar Nasevich, Executive Vice President of Marketing and Creative at Alo, emphasized that the campaign transcends the traditional concept of Valentine's Day, saying:

"Valentine's Day is a celebration of love in all its forms, but it begins with how you love yourself. We approached this occasion from a feminine and fun perspective that reflects the reality of how our customers celebrate, whether through evenings out with friends, self-care rituals, or quality time for themselves."

Combining Luxury and Comfort

The choice of the Beverly Hills Hotel as the photoshoot location reinforced the brand's vision of combining Alo's sporty pieces with an atmosphere of luxury, underscoring the fashion trend for 2026 towards clothing that offers comfort without compromising on style for various social occasions.