K-pop star Lee Know becomes Gucci's newest global ambassador

K-pop star Lee Know becomes Gucci's newest global ambassador

Italian luxury fashion house Gucci is set to announce on Monday that it has appointed South Korean singer Lee Know

Italian luxury fashion house Gucci is set to announce on Monday that it has appointed South Korean singer Lee Know, a member of the popular K-pop band Stray Kids, as its newest global brand ambassador.

This appointment is a natural extension of the artist's existing relationship with the brand, as Lee Know has frequently appeared in Gucci at official events and press appearances. Last year, he attended the house's Spring/Summer 2025 (Cruise 2025) fashion show in London, strengthening his ties with the Kering-owned company. Lee Know is expected to be more involved in Gucci events and initiatives in his new role.

"I believe Gucci is a brand that transcends the past and present through its heritage and contemporary creativity," Lee Know said in a statement. "It is a great honor to be part of Gucci's visionary journey."