Paris Men's Fashion Week Focuses on Independent Labels Despite Global Challenges
Trade Shows Return: Paris Men's Fashion Week Focuses on Independent Labels Despite Global Challenges
The landscape at Paris Men's Fashion Week continues to transform, with brands seeking to make their mark with new hybrid shows across the city, alongside niche trade shows like Man/Woman and Welcome Edition.
"The energy seems to be returning to the trade shows," said Billy Prendergast, co-founder of London-based Horatio London, who was looking for "authentic, well-crafted products with a clear identity." He added, "The standards are changing, and now the return of small manufacturers feels more connected to the founders. Consumers are ready for the return of independent brands."
Bruce Pask, senior director of men's fashion at Saks Fifth Avenue and Neiman Marcus, described Man/Woman as "a must-visit, with an impressive array of international fashion and accessories brands that demonstrated an intuitive affinity." He also praised the "interesting array of established and emerging brands" at Welcome Edition. He continued, "We're always looking for brands that stand out with interesting, surprising, and original perspectives and collections."
Global Challenges and Cautious Optimism
While the market seemed more open to smaller labels once again, geopolitics and trade tariffs were at the heart of the conversation. "February and March were a very scary time if you're an international brand," said Charles Arnett, business development consultant for cannabis specialist Jungmaven, which is looking to diversify its supply chain, particularly by supporting hemp production in the United States. "Will there be less demand from the end consumer? So far, there hasn't been... Our meetings so far have been positive, and buyers are committed to continuing with us."
"Most of my lines are performing really well," confirmed John Webb of Great HWY Showroom, which represents Handvaerk at Man. He said buyers were looking for easy-to-wear, clean pieces. "There's some hesitation, but people are still asking. Most of my lines are expensive enough that they won't be affected if prices go up," he added. "I don't see many big retailers, but the better small chains are still here."
Antoine Floch, co-founder and director of Man/Woman, said, "Buyers say things are tough, but they're ready to fight. According to feedback from exhibitors, they're securing business with existing accounts and meeting new ones; that's reassuring."
Highlighting New Creations
A standout at Man/Woman included Canadian label Ecole de Pensée, which presented a collection in line with the nonchalant tailoring trend seen on the catwalks, with textured fabrics, prints, and embroideries inspired by Rudolf Steiner. The brand's co-founder, Marc Garand, said he's seeing renewed interest in smaller labels. "Even big fashion brands can't predict the future. This opens the door for emerging brands," he said.
French label Maison Douillet, which originally specialized in accessories made from carefully selected European fabrics, also showcased its growing ready-to-wear collection, including workwear cuts made from innovative textiles such as silk and paper blends, as well as its first dresses and embroideries.
