Max Mara celebrates 10 years of the Whitney bag with an exclusive collection
Iconic brilliance: Max Mara celebrates 10 years of the Whitney bag with an exclusive collection and captivating colors
Iconic Brilliance: Max Mara Celebrates 10 Years of the Whitney Bag with an Exclusive Collection and Enchanting Colors!
Max Mara is celebrating a decade since the launch of its iconic Whitney bag. This bag, a must-have in every woman's wardrobe, was designed in 2015 in collaboration with Renzo Piano's workshop to coincide with the opening of the Whitney Museum of American Art in the Meatpacking District of Manhattan, also designed by Renzo Piano.
A Masterpiece of Italian Craftsmanship and a Variety of Colors
The Whitney bag is a living testament to superior Italian craftsmanship, masterfully combining innovative techniques with pure beauty, with a touch of elegance and precision that reflects versatility. Although initially a limited edition, it quickly became a favorite with fashionistas around the world.
To mark this special 10th anniversary, Max Mara renewed its collaboration with the Whitney Museum. Celebrations kicked off in Milan during the Salone del Mobile exhibition last April, where the brand's flagship store windows were adorned with dazzling festive scenes.
Exclusive Releases and Global Celebrations
To mark the occasion, Max Mara launched 125 limited-edition pieces within an exclusive collection. This collection includes pieces from the original 2015 bag in aluminum-inspired colors, as well as a completely new range of colors and sizes. The brand also hosted special events and decorated store windows in the world's most important fashion capitals, from Rome, Paris, London, Vienna, and Madrid, to New York, Shanghai, Chengdu, Dubai, Seoul, Tokyo, and Hong Kong.
The celebrations culminated in the prestigious Whitney Gala in New York on March 20th, one of the most celebrated events of the season. Max Mara celebrated the tenth anniversary of the Whitney Museum and the launch of the iconic Whitney bag.
Iconic Design and Prestige
The Whitney bag is a landmark in Italian design thanks to its distinctive polygonal design, directly inspired by the structural elements of the museum's facade. This unique design has earned it a prominent place in the collections of the Musée des Arts Décoratifs in Paris and the Fashion Institute of Technology in New York. Over the past decade, Max Mara has succeeded in elevating the bag's aesthetic while maintaining its status as a true icon.
To celebrate this occasion, the brand has introduced 13 new colorways, including shades such as light pink, gold, silver, beige, navy, gray green, dark brown, and black. The bag is now available in six sizes and five new polygonal designs, in addition to the classic silhouettes. The limited-edition pieces feature a leather design in aluminum-inspired colors, a nod to the brand's origins and the museum's metallic facade, with a nappa leather lining. Each bag bears the distinctive stamp, identifying it as a Renzo Piano workshop design.
The Whitney bag is centered in the store's festive windows, displaying a display inspired by mythological elements. Large and small versions intertwine in a captivating way, creating a captivating impression that blends mystery and joy, inviting fashionistas to discover this exceptional and distinctive collection.
