People stood massed together in the dark,
un-ranked, unmasked, shuffling back to give way to Riccardo Tisci’s
supermodels, friends, and artist-celebrities as they descended from
somewhere high up in the wood-paneled auditorium. Clad in the spectrum
of Tisci’s ideas about global, generational, and gender non-conforming
realities, British tradition and, of course, Burberry checks and
trenches, they climbed up to pose on tables which were set with silver
and crystal, as if for a country-house dinner. A hundred-strong choir
sang, an orchestra played.
“It’s a reconstructed collection of
what I find in Burberry, and what I’ve been living as human in this
moment in Britain too,” Tisci said before the show. “It’s a different
perspective—you know, the way you feel things was a very deep different
journey.” That stood as an explanation for the leveling,
everyone-together breaking of catwalk convention, except that the event
simultaneously managed to be a bombastic reclaiming of Burberry’s
corporate position, a landmark of the British fashion business with
global reach.
So
two collections came out—a menswear one and the women’s. For women, he
ran the gamut of trench-and-check daywear through to grand ballgowns,
segueing though deconstructed evening trenchcoats. He said he’d pulled
it together by focusing on country waxed and quilted coats, and pulling
out the symbol of the Burberry Prorsum knight on horseback. There were
blanket-skirts and tartan capes. A crystal-embroidered knight rode in
tribute to Englishness across a pink twinset.
Across
both collections there was a Burberry youth symbol of the moment: a
half baseball-cap, surmounted by an Alice band. At times, it looked like
an equestrian leather helmet, at others a mad combo of crystal and
streetwear.
In a brand as big as this, the demand on a creative
director is to keep tons of different people happy, feeding different
narratives to groups who know little or nothing about each other.
Yesterday, with a drop of the Burberry x Supreme collab, Tisci proved
beyond doubt how he can reach fans way beyond the fashion bubble. “It
was crazy,” he laughed. “Not just in London, but America, China. The
numbers were really big.”
He reflected on how he was initially
daunted by paying tribute to Britishness, but now feels much freer about
applying his own instincts. “I was scared,” he admitted. “You know, as
an Italian, Britain is important—it’s a such an historical country, with
so much to say. So at the beginning, it was like the first kiss. It
takes time, you know. And now I find my own way.”
Besides, the
world—particularly its young people—has turned towards embracing the
diversity and inclusivity that Tisci pioneered in fashion from the
beginning of his career. “People don’t want to be put in boxes any more.
Not just the young generation, but actually people in general. It’s
really the wish: people need to be screaming freedom, with what’s going
on in the world. I’m trying to be positive,” he concluded. “Sometimes,
you want to close your eyes to what’s happening in the world. But, you
know, being human together we can change things slowly.”
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