A four-year partnership blending precision engineering with the worlds of contemporary art

Hublot Launches a New Collaboration with Artist Jeff Koons to Redefine the Philosophy of Watchmaking

The Swiss luxury watchmaker Hublot has announced a new four-year collaboration with American contemporary artist Jeff Koons

A new collaboration with American artist Jeff Koons

This strategic partnership unites the precision of Swiss luxury watchmaking with modern contemporary art visions.

This collaboration builds upon a relationship established in 2011, aiming to explore the intersection of precision engineering, craftsmanship, and experimental design, while reimagining familiar materials through innovative dimensions and details.

Key Aspects of the Hublot–Jeff Koons Partnership:

Jeff Koons’ Creative Vision: Drawing on his signature style of manipulating volume, shape, surface, and material to transform familiar objects into artworks that blend seamlessly with their surroundings.

Hublot’s Watchmaking Philosophy: Combining innovative materials and complex technologies while continuously seeking a new design language that transcends mere mechanical movement.

Focus on Mechanical and Artistic Detail: Emphasizing surface texture, curvature, light reflection, and the harmonious integration of internal movement complexity with external artistic aesthetics. Craftsmanship and the Convergence of Luxury and Art:

Material Exploration: Creating space to experiment with luxurious, innovative materials that showcase Swiss precision through wearable, sculptural timepieces.

Enduring Partnerships: Through this four-year agreement, the Swiss Maison reaffirms its position as a leading supporter of contemporary art and innovative initiatives within the global watchmaking industry.