Robyn Rihanna Fenty and Look For J’adore

Robyn Rihanna Fenty and Look For J’adore

Robyn Rihanna Fenty

Rihanna has long been a fan of Dior. She was the house’s first Black ambassador, and whispers of a potential collaboration first started in January when the singer made her return to Couture Week at the Dior couture spring 2024 show (and yes, that’s where she told Natalie Portman she was a “bad bitch”). Next, eagle-eyed Navy members (that’s what Rihanna stans call themselves) spotted the star at Versailles earlier this summer—that’s when the campaign was shot with longtime friend Steven Klein.

“Versailles is enchanting,” she says of her time there. “Everything is astonishingly beautiful. It embodies so much history and the magnitude of French luxury. Being able to wander around there early in the morning was a privilege and a breathtaking experience from beginning to end.”

The J’adore campaign builds on a 25-year-long legacy, previously graced by lustrous faces Carmen Kass and Charlize Theron. Rihanna describes the J’adore woman as “beautiful, strong, sexy, and resilient at the same time.” And it goes without saying, all of these things are emblematic of the shade gold. “J’adore is closely connected to gold, through its color, its bottle, and its image. Nowhere else in the world could you be surrounded by as much gold as Versailles. It is a dream in gold!”