Hellmann's launches first mayonnaise fragrance
Hellmann's launches first mayonnaise fragrance
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| Mayonnaise perfume |
Unilever brand Hellmann’s has teamed up with NFL Tennessee Titans quarterback Will Levis to launch the first-ever mayo-scented fragrance.
The Will Levis No. 8 fragrance has been developed to harness the “tantalising scent” of mayonnaise with notes of tart lemon, mayonnaise accord, coffee undertones, musk and vanilla.
The launch follows Levis’ lifetime supply of mayonnaise deal last summer with Hellmann’s after the NFL star went viral on TikTok for putting mayonnaise in his coffee.
Chris Symmes, head of marketing of dressings North America, Unilever, said in a statement: "We're the first condiment brand to design a fragrance after our product – and it makes sense for Hellmann's to enter this space because of the versatile ways that people are using and showing their love of mayonnaise.
"Will Levis, condiment icon and mayo connoisseur was the perfect partner to help us launch this first-of-its-kind parfum and venture into the fragrance world to unite both condiment and football fans alike."
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