The “100 Saudi Brands” initiative moves from one global forum to another

The “100 Saudi Brands” initiative moves from one global forum to another

From the brand "Oshita" (100 Brands)

The 100 Saudi Brands initiative continues to move from one global event to another. This week, it landed in Paris, celebrating the diversity and creativity of Saudi fashion. It held an exclusive show near the Palais de Tokyo in the heart of Paris’ cultural center, featuring ten designers who showcased their Spring/Summer 2025 collections.

“The men’s collections offer a new perspective on fashion, combining comfort with innovative designs that reflect the uniqueness and difference of each brand,” says Burak Çakmak, CEO of the Saudi Fashion Commission. “But there is one common denominator between them, in addition to comfort, which is luxury.” Burak continues that the show “represents the voice of the young Saudi generation who are eager to communicate with international customers using the language of creativity.”

The event was attended by prominent influencers from around the world, including veiled model and fashion editor of Vogue Norway Rawda Mohammed, Carlos Nazario, Mishaal Tamer, and many others. To enhance Saudi Arabia’s dynamic cultural scene, visual artist Rex Shook created LED wall animations to accompany each performance, while Saudi duo Dishdash performed live with a state-of-the-art sound system to honor the vibrant music scene in Saudi Arabia.

- “1886”: A pioneering brand that aims to connect fashion to the future through highly crafted designs that reflect uniqueness.

- “Awaken”: A ready-to-wear brand inspired by a powerful message that aims to ignite a global movement through unique designs and impactful messages.

- “House of Cenmar”: Redefines streetwear with a new concept that blends craftsmanship, heritage, and avant-garde style inspired by the beauty of Saudi nature.

- “KML”: Explores contemporary fashion through a research-based design approach, offering a perspective on modern human identity.

من علامة «هاوس أوف سينمار» (100 براند)

من علامة «1886» (100 براند)